CC BY by india7network
So many people, when I tell them what I do, ask me what is SEO? Furthermore, what is SEO copywriting? How can a writer make money from this style of writing? The answers are here, so don’t go away!
What Is SEO And Why Is Copywriting For It Different?
SEO is the abbreviation for “search engine optimization.” Search engine optimization is where specific things are done to a website to help drive more traffic to it so that you can increase online sales. This is called optimizing for the search engines to get high rankings in the search results.
What are these “things?”
There are quite few and we will discuss what it is that applies to copywriters. This means writing in a certain way so that internet users can find a particular site when searching for a subject or answer to their query.
What Is SEO Copywriting?
SEO copywriting is based on keywords and relevance.What are keywords? Keywords are the words and phrases that people type into the search box when looking for things online.
Let’s say, for example, you are interested in starting up a new business in a “hot” niche. You may not know anything about it apart from it being “all the rage” at the time you want to start.
Let’s say the business was in foreclosure cleaning, so you log onto your normal search engine, (eg, Google, Bing, etc.) and you enter “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or similar phrase into the search box.
You have now used a keyword phrase to check out the results.
SEO Copywriting Helps Businesses Get To The Top
So you have typed in your keyword or phrase, you then hit “enter”. The results that come up should indicate that you have several sites to check out for the information you need. The top site is not just based on relevance and keywords alone, but without those things, it’s not so easy to rank these days. Google, in particular, has developed algorithms that seek out relevance of copy to search. You can’t go wrong if you stick to relevance to keyword or phrase and write good, readable copy.
If you’re not on page 1 of the search result, then you are usually wasting your time. This is why many companies pay a lot of money to be in the first two or three in the results that search engines return.
How Can SEO Copywriting Make Me Money?
To get to the top of the results these days, you must have relevant text containings the main keyword phrases AND synonyms of that main keyword too. Also, relevance to the keyword in other ways is important too. You can use what is known as LSI (Latent Semantic Indexing), which is where you use relevance of brands to your keywords too. An example would be using “Microsoft” in an article on how to use Excel. With the product being developed by Microsoft, you can use the brand name as the relevant LSI keyword. This will be more valuable to the business because over time they rank for more keywords. This is where your expertise as an SEO copywriter can make you money. You write readable, relevant optimized content that helps them to the top in search engine results.
Very often you will be given a bunch of keyword phrases and you can do your own research write what you want. It will usually come as specified to a number of words (usually over 300 words).
There are many writers out there – hundreds of thousands, if not a few million. There is, however, a distinct minority that know how to write this type of copy really well. This is why they are in such demand.
SEO copywriters have an in-demand skill when it comes to content marketing. With companies doing more with internet marketing, there is an ever-growing demand for great SEO copywriters.
So, if you’re looking for a way to start or maximize your income as an online writer, then SEO copywriting could just be the way to go.
Find out more about Copywriting on Wikipedia HERE
The post What is a “SEO Article”? – SEO Copywriting Explained appeared first on Useful Tips About….
from Useful Tips About… http://ift.tt/2gadAyT via Article Source
from Tumblr http://ift.tt/2fRfe7R
No comments:
Post a Comment